Cartref Yarn Launch

What better place to launch our 100% Welsh yarn than at April’s Wonderwool in Builth Wells! Jennie has had a stand there as Owl About Yarn for several years, and I had gone with her to help sell. Previous to that we had been as visitors for a few years, so it really feels like our home show. We dyed like crazy in order to be ready to sell in April’s show, which is held every year in the Royal Welsh Showground just outside Builth Wells in mid-Wales.

We set up on the end of the Owl About Yarn stand, and had great fun arranging the yarn in a rainbow, hanging out the samples and tension squares, and using our sign for the very first time.


Many of the other vendors and visitors are firm friends of ours, and it’s always a highlight of any show to catch up with them all. Many of them came over to have a feel of the yarn, and find out more about what we had been up to. Michelle of The Loveliest Yarn Company was our very first Cartref customer! She bought some yarn for herself, and also a few skeins for a friend who wasn’t able to make the show.

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As ever, we thoroughly enjoyed Wonderwool, and it was a huge relief to show people our yarn and hear such positive feedback. It was quite nerve-wracking launching our wool into the world, but we were thrilled that people were as enthusiastic as we were about supporting Welsh wool, and small independent businesses.


A few weeks later we took the plunge and did our first ever online update. This was even more nail-biting, as buying a new yarn without being able to feel it in person is quite a leap of faith for a knitter. Jennie and I couldn’t be together when it went live, but video-called each other, and there was much excitement as the orders came rolling in! We were amazed at how far afield our yarn was going to travel. We sent parcels to Norway, America, all over Europe and even as far as Australia! We felt a bit bad for the Post Office staff at all the parcels they would have to work through…


We couldn’t have asked for a better launch for Cartref Yarn, and wanted to say an enormous thank you to everyone who has supported us, whether that has been buying yarn, liking and sharing our posts, following us on social media or offering words of encouragement.

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